Business development: defence equipment
A defence equipment manufacturer is preparing to launch a new system. It needs a technological analysis of competing products to refine the price positioning of solutions incorporating this system.
Challenge
Identify the technological challenges and potential points of impact of the product. Identify and qualify the potential of different target markets (fields and geographies).
Solution
An analysis of a highly competitive global technology market, based on interviews and an intelligence mission at a trade show. Identification of qualified international opportunities, assembled in a marketing and sales plan developed jointly with the teams.