Business Development Space & Newspace
An aerospace engineering company wishes to strengthen its positioning in the space industry.
Challenge
Identify and qualify the market dynamics, and opportunities from key accounts as well as the Newspace ecosystem, in multiple European countries. Formalise an action plan, pace the work of teams to secure the achievement of objectives.
Solution
Alba & Co proposed a process of regular market analyses, opportunities identification, and the development of a marketing and sales action plan. The process led to three workshops with the project’s team, organising the implementation of the identified actions.